Let’s Go Fishing!

Live Bait

We get fresh deliveries of live bait daily! Shrimp, Pinfish, Crabs, Sand fleas, and many more options.

Rod’s & Reels

We carry all of your favorite brands. Penn, Shimano, Okuma, Native Rods, We have it all!

Art Gallery

We have spent many hours searching across Florida for the highest quality of local art. Bring home a piece of Matlacha.

Fishing Charters

Our owner Capt. Mike is a local guide with a ton of knowledge, He knows these waters like the back of his hand. Hook into your next memory.

Our Services

24 Hour Delivery

How does saving a trip to the bait shop sound when you are late to the boat ramp? Give us a call to pick a spot and we will be there for you with live bait, a leader, a rod, and a reel. Whatever you need we got you covered!

Captain call ahead ordering

Captain. How many times have you gone to the bait shop and had to wait in line to get your bait? Well, we heard you and we are changing that. Give us a call and we will have your order waiting for you!

Drive through bait

Don’t want to get out of the truck? No worries we will bring your order out to you! Give us a call now to place your order!

Hook’d Up Bait Co & Art Gallery

Hook’d Up Bait Co is a family-owned bait and tackle shop in Matlacha Florida that is a one-stop shop Business. We carry an assortment of salt and freshwater tackle as well as live and frozen bait, Fishing Rods, Reels, and more. Whether you’re off to a fishing trip or out to the sandbar, come check us out. We have what you need!

Shop Name Brands



Whether you’re off to a fishing trip, out on a sandbar, on the beach, or simply fishing in a lake off a dock, come check us out. We have everything that you will need!


Hookd Up Bait Co carries an assortment of salt and fresh water tackle as well as live and frozen bait.


Not only do we carry an assortment of salt and fresh water tackle we sell top of the line quality Fishing Rods and Reels. We repair custom rods and reels as well.

Drew SDrew S
14:20 18 Dec 23
A great place to grab some bait on your way out to fish. They also have some beautiful art pieces themed to the ocean lifestyle.
Greg StrennenGreg Strennen
05:55 15 Dec 23
Hook’d Up did a fantastic job with our siding project. Our neibors obviously feel the same way as they continue to let us know. Seriously, if you need work done to your home, you will not be disappointed with Hook’d Up. Mike will make sure you are happy with their work and will without a doubt earn your trust as he did with us.
Stewart LittleStewart Little
21:14 13 Dec 23
Super friendly staff, and always live bait! I personally love the fact that there are handpicks shrimp (for the big one’s !!). Every type of takel that I need, and even snacks!! My girlfriend keeps busy with the amazing art selection they have, and she never leaves empty handed! If you’re in the surrounding area, Hook’d Up Bait Co & Art Gallery is a must stop and shop!!!!
18:28 13 Dec 23
Great place, great owners Great story!! Support local bussinss!!
Jessica ScheenstraJessica Scheenstra
01:06 13 Dec 23
Matt AllisonMatt Allison
23:05 10 Dec 23
Great little bait shop! I love all the fishing art and the tackle in one place. Talk about your one stop shop!! I’ll definitely be back 🎣
Awesome little local place. Both husband and wife will find something they like and of interest. Great prices. We will be back.
Aaron HumesAaron Humes
21:23 10 Dec 23
Great place to visit and awesome things to buy and great addition to matlacha and a young couple with a family doing so much to be part of the community so please stop by and give your support and I know you can find some awesome things in the store
Billie BransfieldBillie Bransfield
21:16 10 Dec 23
Great prices and products. Family owned and operated. Perfect place to get fishing gear or some art work!

Why Choose Us

Great Prices

Our goal here at Hookd Up Bait Co is to keep fishing affordable. The way we look at it is the lower we keep our prices the more People get a chance to fall in love with a sport that has changed our life forever.

Local Knowledge

Hookd Up Bait Co’s staff is an endless well of knowledge. That we are more than happy to share with our customers. Everyone on our staff is fully educated on every nook and cranny of fishing the area. Stop by and have a chat with our crew!

Product Choices

Not only are we a bait shop, but we also have a fully stocked art gallery with art from the top local artist.

Follow Us

Hook Into Your Next Memory!

Scroll to Top
Give Us A Call